In a year that redefined travel trends across Africa, Morocco has claimed the crown as the continent’s most-visited destination. With a record-breaking 17.4 million visitors in 2024 , this North African gem has dethroned Egypt, which welcomed 15.7 million tourists in the same year. This milestone marks a 20% increase from Morocco’s 2023 numbers and a 33% leap from its pre-pandemic performance in 2019. Why Morocco? Breaking Down the Appeal What led to this surge in popularity? Let’s explore the strategies, attractions, and events that have propelled Morocco to the forefront of African tourism. From its rich culture to its modern infrastructure, Morocco’s charm lies in its diversity. A Strategic Leap Forward Morocco’s tourism success didn’t happen by chance; it was the result of carefully crafted strategies. The government’s focus on diversifying its tourist offerings, enhancing infrastructure, and fostering international connections played a pivotal role. 1. Expansi...